* This article was originally published here
My name is Ice
My name is Ice
Спонсор этого выпуска DigitalOcean
It’s not easy for bloggers to take off when they are sick as they have the responsibility of maintaining their blog always. A blogger cannot afford to keep his blog inactive for few days as it affects the site and you might lose loyal readers if they don’t see any activity. Well, but there are few days when you feel just under the cloud and sick and you might not just seem to get things together. What should you do during such times?
During your sick days, you need to think of some alternative to keep your blog updated with regular posts. Discussed below are some efficient ways in which you can keep your blog visitors engaged.
This is the time when you can use those extra articles that you would have written for future use. Schedule it for the next one or two weeks. A blogger should always be prepared for such days when he would find it difficult to update/maintain his blog due to various reasons. You are lucky if you have such articles, but in case you don’t, you have other ways to maintain it. This is why professional bloggers always have some articles in the pipeline as they can come handy during such times.
If you are into blogging from a long time, you should have some blogger friends in your network. Talk to them and ask them to do guest posting in your blog. It’s a good thing for both of you since he can get link to his blog from your article, and your blog is maintained.
If you do not have blogger friends, you can look out for guest writers who have similar writing style and have experience in writing good quality blog posts. There are many websites where you can find guest bloggers.
Before you finalize on a guest blogger, check his existing blogs to be sure of his quality. You can add an introduction about that blogger at the end of your post giving him due credit. If your blog runs well with his posts, you can establish a long-term relationship with him. You can blog on each other’s sites giving your viewers some fresh content.
Here’s another way to create a blog post without actually writing much –use multimedia like infographics or pictures. You can make a short informative post with good images and pictures and a one or two liners below each image. It will not only solve your problem, but also give viewers a break from long boring posts. Viewers like to see informative content with minimum words and maximum information. Since this is not going to consume much of your time, it’s a good way to fill in the gaps. Moreover, once in a while, a picture is a great way to express your thoughts than text.
This is a great way to make up for a blog post without the need to write anything. You can post a video or some other informative stuff you have come across recently. Give due credit to the source and this way your viewers will see something new in your blog. Finding such videos is not only easy, but they also give your visitors a new perspective of your site. It can be informative or fun, but it’s a good way for getting some content for your blog without the need to write a lot. Or you can also make a video clip using narration and screenshots as a how-to guide.
If you cannot write 1000 words post, you can write shorter posts like 5 tips or Do’s and Don’ts kind of posts. In these articles, you can put points with two lines each. These crisp and clear articles work well with viewers also since they can read each topic easily. They don’t have to read line by line each word to understand the article. Short posts are generally better and also work well among readers who don’t like to read lengthier posts. Just a summary of your thoughts on the topic is sufficient to give good content without having to strive a lot.
You can put snippet or screenshot of other bloggers articles and give a link to the original article. You can also just make a summary of the article and publish it on your blog linking to the original. It’s fine as fast as you don’t replicate the original post. The original blogger will be happy that his work is being appreciated and he will have more viewers. You’ll also get some value addition to your blog when you’re sick. You can send a mail to the blogger for permission.
This is the last resort when you don’t think any of the above options are working. You can tell your viewers that you are unwell and you will be back soon with a new post once you are better. Some viewers will like to hear an honest post from a blogger and come back to your blog after a few days. This is a good way to connect with your loyal fans.
These are few effective ways in which you can manage your blog even when you’re not feeling well.
Author: DiTesco
Courtesy: www.iblogzone.com
The post How to Keep Up Your Blog Updated When You Are Sick? appeared first on RSSground.com.
Content marketing is one of the most important strategies in establishing a solid online presence for SEO, but it’s not as simple as “writing lots of content.” There are dozens of factors you’ll need to carefully consider if you want to be effective, including the content’s topic, appropriateness for your brand and audience, practicality, length, and entertainment value. But there’s one factor many marketers end up neglecting: the authoritativeness of a piece.
How Authoritativeness Factors Into Search Rankings
What is authoritativeness, exactly? Though no strict definition is available, authoritativeness is a general measure for how you’re able to produce content. The more a source can be counted on as a reliable provider of information, the more authoritative it is. So how does this measure affect search rankings?
Now that you know why your content needs to be more authoritative, how can you go about actually doing it?
First, try writing from the perspective of a real professional, demonstrating your authority by referencing a professional title or other credential to validate that authority. For example, rather than writing a simple guide to home security, you could step up the authority like Milwaukee Lockstar by making it a “locksmith’s guide” to home security. Or you could write blogs like Benjamin Franklin Plumbing, framing your posts as the advice from a professional plumber.
You could also make your content more authoritative by using personal brands inside and outside your organization to author posts. Over time, your authors may develop niche areas of expertise, generating followings of their own and lending more power to the content they write. Just make sure you’re supporting your personal brands with appropriate strategic initiatives on social media.
Another way to make your content more authoritative is to include more images and video in the body of your work. On a surface level, these multimedia additions will make your content more engaging to users, but they also show that you’re going out of your way to illustrate complex subjects.
It’s easy to speculate about ideas, but it’s hard to prove them. That’s why it’s important, and authoritative, to cite examples as specifically as possible. Instead of using general hypothetical examples, try to cite real examples backed by true anecdotes or statistics that you’ve measured. The more specific information you’re able to offer, the more authoritative your piece will become.
Authority is perhaps easiest to earn when you’re getting it from someone who already has some. Associating yourself with a known authority will make your authority increase in direct proportion, so be sure to link to outside authoritative sources to validate your points. Cite major influencers in your industry, or domains with high authority of their own.
This is a small step, but it’s an important one. When using a personal brand or writing from the perspective of an expert, make yourself available for inquiries and discussion afterward–even if it’s just in the comments thread.
With these strategies, you should be able to make your content seem more authoritative, both to search engine crawlers and to your human readers. It might take some time for these changes to result in a noticeable increase in your domain authority and rankings. In fact, only after weeks of consistent execution will it start to bear an impact on your results.
Stay consistent and you’ll eventually reap the benefits.
Author: Jayson DeMers
Courtesy: searchengineguide.com
The post 6 Ways to Make Your Content More Authoritative for SEO appeared first on RSSground.com.