Conventional wisdom holds that science fiction was written mostly by men until the 1960s and '70s. Not true.* This article was originally published here
Tuesday, February 5, 2019
The History of Women in Sci-Fi Isn't What You Think
Conventional wisdom holds that science fiction was written mostly by men until the 1960s and '70s. Not true.* This article was originally published here
6 Ways to Make Your Content More Authoritative for SEO
Content marketing is one of the most important strategies in establishing a solid online presence for SEO, but it’s not as simple as “writing lots of content.” There are dozens of factors you’ll need to carefully consider if you want to be effective, including the content’s topic, appropriateness for your brand and audience, practicality, length, and entertainment value. But there’s one factor many marketers end up neglecting: the authoritativeness of a piece.
How Authoritativeness Factors Into Search Rankings
What is authoritativeness, exactly? Though no strict definition is available, authoritativeness is a general measure for how you’re able to produce content. The more a source can be counted on as a reliable provider of information, the more authoritative it is. So how does this measure affect search rankings?
- E-A-T Criteria. Google doesn’t go into much detail about how authoritativeness is quantitatively measured, but we do know it has a major impact on how valuable Google deems a page or a domain to be. According to its publicly available Search Raters Guidelines, three of the most important factors for content to demonstrate are expertise, authoritativeness, and trustworthiness (E-A-T), which are all interrelated. Making your content authoritative should give you a boost in page and domain authority.
- Linkability. Authoritativeness will also make your piece appear more valuable to outside parties. This alone will turn it into more of a linkable asset, giving you more backlinks pointing back to your domain, all of which will pass authority and increase your propensity to rank.
- Reputation Factors. Don’t forget the peripheral and long-term reputation factors that authoritativeness will bring. As you start developing more authoritative content, you’ll become more respected as an authority, which means you’ll gain more followers, more publishing opportunities, and other indirect ways to increase your rankings overall.
Now that you know why your content needs to be more authoritative, how can you go about actually doing it?
1. Write from the professional’s perspective.
First, try writing from the perspective of a real professional, demonstrating your authority by referencing a professional title or other credential to validate that authority. For example, rather than writing a simple guide to home security, you could step up the authority like Milwaukee Lockstar by making it a “locksmith’s guide” to home security. Or you could write blogs like Benjamin Franklin Plumbing, framing your posts as the advice from a professional plumber.
2. Use personal brands.
You could also make your content more authoritative by using personal brands inside and outside your organization to author posts. Over time, your authors may develop niche areas of expertise, generating followings of their own and lending more power to the content they write. Just make sure you’re supporting your personal brands with appropriate strategic initiatives on social media.
3. Include more images and videos.
Another way to make your content more authoritative is to include more images and video in the body of your work. On a surface level, these multimedia additions will make your content more engaging to users, but they also show that you’re going out of your way to illustrate complex subjects.
4. Cite real examples and facts.
It’s easy to speculate about ideas, but it’s hard to prove them. That’s why it’s important, and authoritative, to cite examples as specifically as possible. Instead of using general hypothetical examples, try to cite real examples backed by true anecdotes or statistics that you’ve measured. The more specific information you’re able to offer, the more authoritative your piece will become.
5. Link to outside sources.
Authority is perhaps easiest to earn when you’re getting it from someone who already has some. Associating yourself with a known authority will make your authority increase in direct proportion, so be sure to link to outside authoritative sources to validate your points. Cite major influencers in your industry, or domains with high authority of their own.
6. Make yourself available for inquiries.
This is a small step, but it’s an important one. When using a personal brand or writing from the perspective of an expert, make yourself available for inquiries and discussion afterward–even if it’s just in the comments thread.
With these strategies, you should be able to make your content seem more authoritative, both to search engine crawlers and to your human readers. It might take some time for these changes to result in a noticeable increase in your domain authority and rankings. In fact, only after weeks of consistent execution will it start to bear an impact on your results.
Stay consistent and you’ll eventually reap the benefits.
Author: Jayson DeMers
Courtesy: searchengineguide.com
The post 6 Ways to Make Your Content More Authoritative for SEO appeared first on RSSground.com.
* This article was originally published here
Thursday, April 6, 2017
Kalani Falcons football 16
YouTube: 'falsons" -"football'
2016 TA2 Football Playoffs NFC Divisional Round - Dallas Cowboys vs Atlanta Falcons
The Panthers nor Broncos nor even the Patriots made the playoffs but these two teams did and only one will go the NFC Championship. The Falcons or ...
Tuesday, February 28, 2017
9 Insanely Fast Ways to Generate New Content Ideas
RSSground.com
9 Insanely Fast Ways to Generate New Content Ideas
Thinking up fresh content ideas is one of the most time – consuming tasks for a content marketer. Wouldn’t it be nice to have a massive list of topics ready to inspire your content creation?
In this post, you’ll learn 9 ways to quickly generate an arsenal of new content ideas. Save those ideas to a spreadsheet so that you can spend less time brainstorming and more time creating.
1. Source from FAQ Pages in Your Industry
If you want potential customers to turn to you when they have questions, then this is a great way to discover what they’re asking. Pick a target keyword for your business, then Google the query below:
inurl:faq [target keyword]
Click through the resulting FAQ pages to easily mine them for great content ideas.
Build your website into a resource for your audience by turning these frequently-asked questions into blog posts, guides, infographics and more.
2. Visualize Topics with AnswerThePublic.com
This has quickly become one of my favorite tools for generating content ideas. If you’re already using Google autocomplete to come up with topics, then you’ll love how much time AnswerThePublic.com will save you.
Their Consumer Insights tool takes your target keyword and delivers a cool visualization of useful search phrases based on 15 common questions and prepositions.
The tool also has an alphabetical list of keyword searches, much like Ubersuggest. The best part is that all this data can be exported into images or spreadsheets.
3. Grab Curated Content Topics from Reddit Wiki Pages
You may have browsed Reddit before to draw inspiration from top-performing content in your niche, but have you ever checked out its awesomely-curated wiki pages?
Most subreddits have a wiki page that is managed by moderators. They generally feature a handpicked collection of the subreddit’s top comments, best resources and most frequently-asked questions.
First navigate to a relevant subreddit. If a wiki page exists, you’ll find it linked from the top menu. If you have a subreddit’s URL already, just add “/wiki/” to the end of it.
Browse the collection of content that has been selected by the people that are (usually) most familiar with the subreddit’s audience. Pull out relevant content ideas and add them to your queue.
4 Search Popular Infographics on Visual.ly
Visual.ly is a creative services platform that helps brands with the creation of mostly visual content. Their community page features some of the most popular infographics on the web.
Use the search bar or sort by topic to find content ideas that are relevant to your industry.
5. Let Pinterest Guide Your Content Ideation
More visual content! While I don’t exactly represent the demographics of Pinterest’s user base, I do take advantage of their search functionality to find awesome content ideas.
Pinterest’s Guided Search helps you narrow down the results by suggesting additional keywords to tack on to your search.
You can quickly add or remove Pinterest’s suggestions to sort through a ton of relevant content. Turn these results into content ideas of your own.
6. Discover the Most-Shared Content with BuzzSumo
BuzzSumo is a great search engine for finding the most engaging content topics in your niche.
You can plug in a relevant keyword, but I’ve always found the tool to be more effective when you search the URLs of content leaders in your industry.
Grab relevant content ideas and tweak them to fit your audience or make them unique. Sign up for a free BuzzSumo account to remove the limit on searches.
7. Use Wildcards with Google Autocomplete
Google Autocomplete is a great way to generate content ideas. But once you start adding wildcards, you’ll get greater control of the suggestions it gives you.
Autocomplete normally works by finishing the end of your search query. Drop in a wildcard character, like “_” or “*”, and you can decide where Google makes suggestions.
8. Use Quora’s Topic FAQs to Find Content Inspiration
Quora, the question-and-answer platform, is a goldmine for content ideas. I find that their general search functionality can be hit or miss though. Using Topic pages is much more efficient.
Search the general topic that you need ideas for. Next, use the filtering options on the left to view only Topics. Select the most relevant Topic page from the results.
Once you’re on the Topic page, you can browse the Topic FAQ for ideas. These questions are curated by Quora users, much like Reddit Wiki pages.
9. Check Your Competitors’ Top Organic Content in SEMrush
Ever wondered what’s driving the most organic traffic to your competitors’ websites? SEMrush can answer that for you.
Auditing the top-performing content for other websites in your niche is a great way to add content ideas to your publishing calendar that will also help to close gaps on your own site.
Author: Griffin Roer
Courtesy: www.advancedwebranking.com
The post 9 Insanely Fast Ways to Generate New Content Ideas appeared first on RSSground.com.
Tuesday, November 10, 2015
Do Zillow Zestimates Mislead Real Estate Investors?
Sniply: Alltop RSS
Do Zillow Zestimates Mislead Real Estate Investors?
We know Zestimates aren’t exactly accurate, but new real estate investors rely on those numbers all too often. Zillow states on its website that it is a “useful starting point” to assist home-buyers with valuing real estate properties. Some real estate investors say that though Zillow is indeed a data resource, it can mislead investors […]
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